As a nerdy real estate marketer and a proud member of Gen Y, there are 2 things I cannot live without: my mobile and the internet (which has now been made better since I can surf the net on my mobile!). And while I have been shopping online for years now for shoes, CDs, books etc, there is no doubt in my mind that when I go to buy another property, that I, like millions of others, will be searching online.
Looking at properties online is great, but is it best?
The information is up to the minute, there are usually plenty of photos, and more detail then in print.
So does this spell the death of traditional real estate advertising? People no longer buy CDs, they download albums directly to the computer. Cameras don’t need film and you don’t need negatives to print photos. And why catch up with friends weekly when you can SMS or twitter to catch up on any gossip!
This same debate has been going on for a while now with newspapers; why bother with news that happened yesterday when you can jump online and get new stories while they happen? The simple fact is, people still want something tangible to hold. I myself would rather spend Sunday eating breakfast outside with my newspaper then eat over the computer on the net.
When someone inspects a property, our salespeople leave them with “handouts”, a copy of a window card, a printout of the internet advertisement or a magazine. Having that physical information handy that you can refer back to is a must – it’s easier to share than a computer screen and you can keep it in your pocket so that you can compare it with other properties you inspect. Even better, if you buy that home, you have something to keep for scrapbooking.
It is also easier to use the Inspector Guide in the newspaper or having a brochure of open homes for the weekend then clicking in and out of properties to see if the ones you like are open for inspection.
So while yes, the internet is a very important part of any property marketing strategy, it cannot be relied on solely as the only marketing. Nerang First National’s statistics gathered over the last 16 years have shown that a combination of internet, print marketing and signage is the best way to market your home and get it sold.
The team at Nerang First National has a selection of marketing plans proven to get your property sold. Our results speak for themselves – our marketing works!
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Tagged: internet advertising, Marketing, property advertising, real estate advertising, real estate marketing online
This is no one better than the other, if it works it works. If both work then real estate investors or realtors should be using both to get the maximum exposure. They should be using online advertising means such as Adwido as well as offline methods such as classified ads.
Michelle says:
July 11, 2009
From a buyers point of view, the only way to go is the internet to buy a property. It is so easy to search in the suburbs of interest and within your price range, rather than wading through the newspaper. Alerts happen each day on your computer rather than waiting for the print version on Saturdays. However I think in most cases the photography is poor, taken by an agent with a cheap camera. Professional photographs are ony one to two hundred dollars, a small percentage of a property price.
From a sellers point of view it is very expensive to advertise in print. The internet is free.
I would like to see an internet site where buyers can list their requirements, like houses wanted.
Brian Morris says:
August 3, 2009