When a home is listed for sale with our, or almost every office, a generic “for sale” sign is usually placed in the property, with no details specific to that property, just the office and agent details.
A perfect example of a Photo Signboard showing off the best features of the property not seen from the road
And while this is all well and good for most homes, the fact is that there are some homes out there that need a photosign.
Why? Because you can’t judge a book by it’s cover.
Many homes can be like the TARDIS: outside it looks like an everyday police phone box, but on the inside, it is massive with loads of features and gagets that you just wouldn’t expect.
This is where a good photosign comes in.
We had a home on the market which was MASSIVE! I think it had 4 huge living areas, 5 bedrooms, great kitchen and a beautiful pool. To boot, there was ducted air con, Vacuu-maid and all sorts of other goodies. Don’t get me wrong, this was a beautiful looking house. But driving past, you would never know that inside, it just kept going and going!
The photosign showed potential buyers the value of the home, all of the extra features, and how big it really was. Getting inspections on that property was no problem.
Another example, we recently had a home on the market in Highland Park. All you could see from the road was a garage, a big front entertaining area, and some very tall bushes. But inside, there were Surfers Views, a stunning new kitchen, big bedrooms and separate living areas. Very unexpected.
That home sat on the market with very little inspection prospects, until finally, a photosign was put up showing off those awesome views. That property is now sold.
So when your agent starts to talk about putting a sign on the property, take a minute and ask yourself
“Can you tell what my home is like on the inside from the outside? Will extra information help secure an inspection? Will I miss any potential buyers that are driving past?”
A photosign shouldn’t be seen as an expense, but an investment. It will entice more buyers and attract more attention & inspections.
If you are looking to give your property the marketing edge, call the Nerang First National Team on 07 5596 0055
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